Who I am

Manager, e-marketer, brand champion, social media sherpa, designer and developer, who loves coaching great people to do amazing things.

Proven team leader and manager who has successfully built Web, brand and e-marketing programs for NBA basketball teams, top universities, respected art museums, and national convention centers. Led two NBA teams to number one ranked sites, was published for having one of the top 20 most usable sites in higher education, and was recognized for best social media practices. Practical and versatile manager with demonstrated experience forging successful marketing strategies and subsequently building and leading teams to meet tangible and measurable goals. Team player who is equally comfortable at the "10,000 foot" budget and strategy level, as well as the hands-on design and development level.



What I have done

It has been an incredible journey so far.

I have found that many e-marketing concepts can be adapted across different industries. Because of this, I have had the pleasure of working with some great organizations as well as some incredible people.

Rice University

  • Grew university-wide adoption of brand standards by offering cross-institutional resources
  • Co-developed and implemented university brand standards and style guide
  • Built social media program from the ground up to become the university standard for best practices.
  • Successfully spearheaded initiative to move the university to responsive and accessible Web development.
  • Led small team to transfer hundreds of client sites to new content management system.
  • Centralized enterprise level analytics for the Rice domain and all sub-domains.
  • Worked cross departmentally to coach best practices for Web and social media.
  • Rice.edu published as top 20 most usable sites in higher-ed.
  • Led Web team to a 21% increase in traffic within one year.
  • Rice.edu redesign won the Noteworthy award from eduStyle
  • Led team to remodel 117 Web sites and bring them into compliance with the university brand standards in less than 2 years.

Houston Rockets

  • Grew online ticket sales to 50% of all single game tickets sales in 2006-2007.
  • Successfully increased online sales revenue to 4.5 million dollars over the course of the 2006-2007 season.
  • Developed strong brand for Rockets.com resulting in 98% of all traffic to Rockets.com being direct traffic with average users visiting the site 4 times per week.
  • Successfully tripled revenue from all e-mail marketing campaigns in the 2006 season.
  • Recognized by the NBA for best practice by increasing the Opt-in database by over 10,000 new subscribers with a viewing party campaign in early 2006.
  • Drove Rockets.com to become the most visited site in the NBA (April, 2006), averaging 2.4 million visits per month and spiking as high as 4.5 million in season.
  • Tapped the global market by re-launching Rockets.com in 3 different languages.
  • Helped corporate sales department realize a 2.5 million dollar per season revenue stream in Web properties.

Cleveland Cavaliers

  • Collaborated with team that made www.clevelandcavaliers.com the #1 ranked site in the NBA.
  • Won "Big Idea of the Year" Award with process to stream audio and video saving $65,000 annually.
  • Worked to successfully re-brand the Cleveland Cavaliers to their current logo and colors.
  • Doubled traffic on site in less than one year through SEO, DOM, and W3C recommendations and practices.
  • Recognized by the NBA Best Practices for the successful launch of CavaliersTV.com a live video news channel online.
  • Executed strategy to exponentially grow the Cavaliers' e-mail marketing Database.
  • Conceived and implemented multiple Web marketing strategies, business plans.
  • For more accomlishments and experience, please download my full resume.



Get in touch with Me

I would love to hear from you.

E-mail is probably the best way to get in touch. You can reach me at seanr@seanrieger.com. If you prefer phone you can usually reach me on my cell here: 713-315-1728.

Physical address

3422 Point Clear Drive

Missouri City, TX 77459